Privacy Policy

Introduction

digitoluxor Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website digitoluxor.world or use our e-commerce advertising analytics services.

We are the data controller responsible for your personal data. Our contact details are provided at the end of this policy.

Data Collection

We collect personal data that you provide directly to us and data we collect automatically when you use our services. The data we collect includes:

• Contact Information: Name, email address, phone number, and company details when you contact us or request our services
• Account Data: Username, password, and account preferences when you create an account with our analytics platform
• Usage Data: Information about how you use our website and services, including IP address, browser type, pages visited, and time spent on our site
• Communication Data: Records of your correspondence with us, including emails, phone calls, and support tickets
• Technical Data: Device information, operating system, browser version, and other technical identifiers
• Marketing Data: Your preferences for receiving marketing communications and your engagement with our marketing content

How We Use Your Information

We use of your data is based on legitimate business interests, contractual necessity, or your consent. We use your personal data for the following purposes:

• Service Provision: To provide our e-commerce advertising analytics services and support
• Account Management: To create and manage your account, process payments, and provide customer support
• Communication: To respond to your enquiries, send service updates, and provide technical support
• Improvement: To analyse usage patterns and improve our services and website functionality
• Marketing: To send you relevant marketing communications about our services (with your consent)
• Legal Compliance: To comply with legal obligations and protect our legitimate business interests
• Security: To protect our systems and prevent fraud or unauthorised access

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please see our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your data in the following circumstances:

• Service Providers: With trusted third-party service providers who help us operate our business, such as hosting providers, email services, and payment processors
• Legal Requirements: When required by law, regulation, or court order
• Business Transfers: In connection with any merger, acquisition, or sale of our business assets
• Consent: When you have given explicit consent for us to share your data for a specific purpose

All third-party service providers are required to maintain appropriate security measures and are prohibited from using your data for their own purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Our retention periods are:

• Account Data: Retained for the duration of your account plus 2 years after closure
• Communication Data: Retained for 3 years for customer service purposes
• Usage Data: Retained for 2 years for analytics and service improvement
• Marketing Data: Retained until you withdraw consent or for 3 years of inactivity
• Legal Data: Retained for 7 years where required by law

When data is no longer required, we securely delete or anonymise it in accordance with our data retention policy.

Your Rights

Under GDPR and UK data protection law, you have the following rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you
• Right to Rectification: You can ask us to correct inaccurate or incomplete personal data
• Right to Erasure: You can request that we delete your personal data in certain circumstances
• Right to Restrict Processing: You can ask us to limit how we use your personal data
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format
• Right to Object: You can object to our processing of your personal data for certain purposes
• Right to Withdraw Consent: You can withdraw consent for processing based on consent at any time

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication procedures
• Staff training on data protection and security
• Secure data centres with physical access controls

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your personal data is processed within the European Economic Area (EEA). If we need to transfer data outside the EEA, we will ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by the European Commission
• Binding Corporate Rules or other approved mechanisms

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. For significant changes, we may also send you an email notification.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with data protection law. You can contact the ICO at ico.org.uk or call 0303 123 1113.